Yahoo's chief technology officer (CEO) tells the company would like to be a greater player in social networking...and may will make it by buying up smaller performances.
Talking via video link to the Reuters Global Technology Summit, Yahoo's Chief Technology Officer (CEO) Ari Balogh has suggested that Yahoo is looking to be a greater player in the social networking media scene, and that the company is probably to increase its presence by producing existing social media properties as well as testing to roll its own in-house. Ari Balogh signaled that the recent downturn in the human beings economy means its a comparatively good time to be buying up Internet attributes and startups, as ratings have declined and skittish investors are looking to protect what dollars remain.
Although Ari Balogh corrected to reveal the names of any companies, Yahoo has been talking with, he "guaranteed" Yahoo would be creating acquirements in the area. It is no secret that the massively popular microblogging service Twitter would be a feather in the cap of any major company looking to create an affect on the social networking media scene. Though Twitter has as yet gave out to earn any money, the company says it is running on plans to monetize the service, and it has declined takeover offers in the past.
Ari Balogh also confessed that Google dominates the World Wide Web(Internet) search area, with Yahoo at a distant number 2 with around a 20 % share of the U.S. search market. Instead of trying to crush Google at its own game, Ari Balogh signaled Yahoo intends to reinvent search to be a richer search that could serve as the core of users' online experience. Of course, Yahoo has been in dialogue with Microsoft about partnering on search engine; though relations between the 2 companies have been frosty since Microsoft's abortive takeover attempt that decelerated both companies' momentum in 2008, newly-installed chief executive officer (CEO) Carol Bartz and Microsoft CEO Steve Ballmer have reportedly spoken about working together on search engine technology.